Calabasas Beer blends premium craft brewing with influencer-driven culture-turning every sip into a lifestyle.
Massive Built-In Demand
10M+ direct audience ready to convert.
Influencer Engine
50+ creators with 500M+ reach amplify every drop.
Premium + Lifestyle Positioning Not just taste-identity, status, culture.
California Authenticity
Locally brewed. Globally relevant.
Calabasas Special
Mexican Lager with Lime – crisp, refreshing, effortless.
Hidden Hills
West Coast IPA – bold, hoppy, unapologetic.
Malibu Stream
Blonde Ale – light, smooth, easy.
Cala Guava
Wheat Ale with Guava – fruity, vibrant, made to stand out.
Carl Dawson Jr. (aka @KingCarlX) is a Calabasas native with over 10 million followers. He doesn’t rely on ads-he controls distribution through audience. With direct reach and deep creator relationships, every launch has the potential to go viral instantly. This is what most brands spend millions trying to achieve.